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Ji’an: The charm of Suger Baby app, a brand with “three modernizations and three changes”_China Net

“After a long time of ambition, I return to Jinggangshan. After traveling thousands of miles to find my old place, the old appearance becomes new.”

When you return to Jinggangshan, you will be surprised. “He will miss and worry about Jinggangshan.” , will calm down. Think about what he is doing now? Sugar Daddy Eat enough, sleep well, more when the weather is cold. Put on some clothes? This is the new change brought about by “The Mountain of the World”, feel the new spirit of WellZelanian Escort Strength, appreciate the new quality life empowered by the brand “Jinggangshan”.

Go back to Jinggangshan and you will find that Zelanian sugar answers to many questions are “hidden” in “Jinggangshan”——

How high can a chicken fly with the wings of a brand? Nine Taihe black-bone chicken eggs traveled in space aboard the Shenzhou spacecraft. After this “favored” black-bone chicken landed, this year it took the “Jinggangshan Public Brand” Fuxing High-Speed ​​Railway to the north, reaching more than 300 stores in 27 cities through chain supermarkets.

With the superposition and integration of new productivity supported by technology and data-driven consumption power, Taihe black-bone chicken industry has become stronger and stronger, with a brand value of 3.736 billion yuan and an output value of 5.6 billion yuan.

How beautiful can a village be after it is branded? In Shixi Village, Henglong Town, Anfu County, camphor bamboo grows in the same forest and pomelo tea grows together. The integration of scenery and villages and the integration of production and villages are vividly demonstrated here.

Shixi Village, less than 5 kilometers away from the county seat, has built a rural version of the “Three Rings”: a small camphor bamboo courtyard in the inner ring, a new pomelo tea farm in the middle ring, and a large wetland park in the outer ring. The inner ring connects the countryside and the outer ring. It reaches the county seat and integrates urban and rural areas. Shixi Village, which holds the title of “National Beautiful Water Village” and is dressed in green, is becoming more and more beautiful now.

How rich can a group of people be if they are good at brand empowerment? In Shenshan Village, Maoping Town, Jinggangshan City, Peng Zhanyang, secretary of the village party branch, led the new agricultural management entity Sugar Daddy to emancipate their minds with the villagers. Launch the golden signboard of “Jinggangshan” and develop Shenshan glutinous rice cake, Shenshan yellow peach, and Shenshan tea in a standardized, large-scale, and branded manner…

Newzealand Sugar

Through the “Three Modernizations” campaign, the villagers of Shenshan Village have become rich: the heads of cadres have become rich, the company’s wallets have become rich, and the villagers’ pockets have become rich. In 2023, the per capita disposable income of Shenshan Village residents will reach 3.20,000 yuan, exceeding the per capita disposable income of rural residents in Jiangxi Province by more than 10,000 yuan.

“I hope that the people in the village will continue to work hard and unite and lead the villagers to do things well in the village.” On February 2, 2016, General Secretary Xi Jinping said sincerely when he inspected Shenshan Village.

“In order not to Zelanian Escort live up to the General Secretary’s entrustment, and in order to handle the affairs of the villagers well, we The Ji’an Municipal Party Committee and Municipal Government have made every effort to fight the battle of agricultural standardization, large-scale and brand improvement as a new engine, and used Jinggang Zelanian sugar mountain agricultural products as a regional public resource. The brand is the driving force and the Jinggangshan brand will be built into an energy brand that ’empowers every industry, every village, and every person.'” Luo Wenjiang, secretary of the Ji’an Municipal Party Committee, believes that through the “three modernizations”, the Luling land industry will be transformed. The country will become stronger, the countryside will become more beautiful, and the people will become richer.

Improving the quality of agriculture and promoting stronger industries

“Ji’an is a large agricultural city with rich resources and distinctive features. To achieve high-quality development of modern agriculture, it must We must persist in promoting agriculture through quality and strengthening agriculture through brand.” In the view of Wang Yalian, deputy secretary of the Ji’an Municipal Party Committee and Mayor, if we want to improve the quality of the industry, we must improve the “three modernizations”. The level of “three modernizations” is high and the industry’s “money scene” is good. . Improving the standardization, scale, and branding of agricultural products is the key to improving the competitiveness and hard power of the agricultural industry, and is the core means to promote product value-added, industrial efficiency, and farmers’ income.

In the second half of 2023, the Ji’an City Newzealand Sugar committee and municipal government will take the “Jinggangshan” brand construction as a priority. Concentrate efforts to win the tough battle to improve the “three modernizations Sugar Daddy“.

From self-produced and self-sold to an output value of 5.6 billion yuan, the development of Taihe black-bone chicken is remarkable. The Taihe black-bone chicken breed is the first of the four major black-bone chicken breeds in my country, but its industrial status is not comparable to its breed. Therefore, Taihe County put pressure on itself and proposed to achieve the “10 billion” industry development goal of Taihe black-bone chicken by the end of the “14th Five-Year Plan” period.

After the drum beat for the battle to improve the “three modernizations” of agriculture, it pointed out the way forward for the development of the black-bone chicken industry. Taihe County then used the power of “three modernizations” to promote the industry to become strongerZelanian Escort——

The level of industrial standardization construction has been improving all the way, from local standards to national standards, and then to one of the only five international standard varieties in my country. The Taihe black-bone chicken industry has made great strides forward. forward. “Technical Regulations for the Production of Taihe Black-bone Chicken Commercial Chicken” won the first Jiangxi Provincial Standard Innovation Contribution Award issued by the Jiangxi Provincial Government.

The large-scale industrial development has formed a cluster effect. Taihe County is centered on Wangpi Village, the birthplace of TaiheZelanian sugar , focusing on establishing standardized and large-scale demonstration areas in 6 towns, with an annual breeding capacity of Taihe black-bone chickens reaching 10 million birds.

Industrial branding construction promotes products to “go out of the circle”, and Taihe black-bone chicken ranks among the top 100 regional brands (geographical indication products). In April this year, Wangpi Village received the support of another brand: Taihe Wuji Hema Village. The “marriage” between world-famous products and leading companies, driven by brand power, has continued to grow in scale, standards have continued to improve, and the brand has continued to increase in value. More than 140 products in 8 series of Taihe Silky Chicken are sold at home and abroad.

You can see the whole thing by looking at one spot. In 2023, the total output value of Ji’an City’s agriculture, forestry, animal husbandry and fishery will reach 51.42 billion yuan; the sales of “Jinggangshan” agricultural products will be 7.44 billion yuan, a year-on-year increase of 272%. According to average calculations, the named products will achieve a premium of more than 20%. “Jinggangshan” was shortlisted for the top 100 most influential regional agricultural image brands in China.

Promoting construction and improving the beauty of the countryside

On the banks of the Heshui River in Ji’an County, there is a village named after “Jiangnan” – the picturesque Yongnan Jiangnan Village, Yangzhen. The beauty of Jiangnan Village is due to its strong industry and brand power. “In the past, due to the lack of brands, most of the honey pomelo in our village could not leave Ji’an. But now with the blessing of Jinggangshan brand, our ‘Youjiangnan’ and ‘Youyi Jiangnan’ Jinggang honey pomelo are really sold.” Jiangnan’. “Is Jiangnan really like this? Hu Qianyuan, secretary of the village party branch, said proudly.

To promote Sugar Daddy production, branding has strongly promoted the standardized and large-scale production of Jiangnan Village honey pomelo. , the output will reach more than 800,000 kilograms in 2023, with an output value of more than 2 million yuan, sales revenue of more than 3 million yuan, village-level collective operating income exceeding 1 million yuan, and villagers paying dividends of more than 320,000 yuan.

The village collective economy has become rich, farmers’ pockets have bulged, and village cadres have become more enthusiastic in leading villagers to invest in harmonious rural construction. The construction of Hemei Village in Jiangnan Village takes “fine” as its priority and is upgraded, focusing on “meticulous design, refined construction, and refined management”.With the concept of “Four Essences, exquisite presentation”, we concentrated on underground, ground and above-ground construction, completed sewage pipe network, road construction, third-line improvement, etc., and completed the construction of lanes, ditches, roads, vegetable garden fences, etc. to high standardsZelanian Escort is designed to create an ecological village full of idyllic scenery.

The scenery and villages are integrated, each has its own beauty, with Wugong Mountain in the background and in front Shixi Village, surrounded by the Lushui River, has the “Five Treasures”: camphor trees, bamboos, grapefruits, tea Zelanian Escort leaves, and clear water. The Lushui River, the mother river of Anfu County in the mountains, flows through Shixi Village. There are 2,262 large camphor trees in Jiangbuyuan Natural Village. There are many bamboos growing in the camphor forest. The camphor and bamboo trees are in the same forest and the landscape is unique.

In order to make the scenery green. Green mountains and water are effectively transformed into mountains of gold and silver. Anfu County develops honey pomelo and tea cultivation through “three modernizations”

Anfu County is the birthplace of Shixi Village pomelo cultivation, the king of “Jinggang honey pomelo”. With more than 3,200 acres of Jinlan pomelo, Newzealand Sugar has become the largest “honey pomelo village” in the county, growing pomelo in the backyard and tea on the mountain. , Shixi Village has planted more than 1,500 acres of tea gardens in accordance with the standards of ecological organic tea.

The annual comprehensive output value of pomelo and tea in 2023 will reach 100 million yuan respectively. The “double billion” industry will give Shixi Village more financial resources. To build a harmonious countryside. Shixi Village, which has built a rural version of the “Three Rings”, has been included in the scope of ecological, cultural and leisure characteristic towns in the west area of ​​Anfu County, making Shixi Village a A happy home for farmers, a paradise for rural people to work, and a garden in the city for citizens to relax and vacation.

Both Jiangnan Village and Shixi Village are just the epitome of promoting rural beauty through “three modernizations.” “Three Modernizations” has found economic support for the construction of harmonious and beautiful villages. Therefore, the beautiful countryside of Ji’an has a good situation, one village after another. At the end of 2023, Jiangxi will speed up the construction of livable, industrial and beautiful villages. Now it is said that the person coming is the capital QinNZ Escorts’s family, Pei’s mother and Lan Yuhua’s mother-in-law and daughter-in-law hurriedly walked down the front porch and walked towards the Qin familySugar Daddy. The event will be held in Ji’an Sugar Daddy >Convened, Ji’anNZ EscortsThe experience of creating beautiful villages is promoted throughout the province; 20Zelanian EscortMarch 24, One thing, spend more time with her when you have free time, and abandoning her as soon as you get married is really too much. “Anfu and other 4 counties (cities) were included in Jiangxi’s 17 “Four Integration One” Zelanian Escort” Hemei rural construction pilot zone, Ji’an City has the same number of cities and counties included in the pilot zone as Ganzhou, the largest city in Jiangxi, ranking first.

The promotion of cadres and masses can help farmers become rich

Today’s Ji’an, NZ EscortsIt is not just the agricultural industry and the urban and rural landscape that have changed dramatically. Through the experience of “three modernizations”, the majority of party members and cadres especially “Mom, no, tell dad not to do this. It’s not worth it. You will regret it. Don’t do this.” Do it, you promise my daughter.” She struggled to sit up and held on to her mother. Is the “head” of a cadre in the agricultural and rural system getting rich? The ability to work skillfully and do well has never happened? The “money bag” of the new agricultural business entity has become richer, loves agriculture more, understands technology Zelanian sugar better, and is better at management; Farmers’ “pockets” have become richer, and their inner vitality has been continuously stimulated.

“I was born, grew up and worked hard in Jinggangshan. I hope that my hometown will become better and better and become as prosperous as my name.” said Zhu Chang, director of the Ecological Agriculture Service Center of Jinggangshan Agriculture and Rural Affairs Bureau. Since he started working in the 1980s, he has experienced two “battles”: the last time was poverty alleviation, and this time it was the “three modernizations”. From poverty alleviation to rural revitalization, Zhu Chang knew that “only cadres and the masses can advance Only by doing so can people become rich.”

Just when the Hunan Yanling yellow peach, located at the western foot of Jinggangshan, became popular, Jinggangshan yellow peach was still in a state of scattered cultivation. Since 2016, the Jinggangshan Municipal Government has vigorously promoted yellow peach in Shenshan Village and other places. Since then, the city’s yellow peach planting area has reached 11,000 acres.

Scaling has been achieved, but standardization and branding have not yet been greatly improved. A pound of yellow peaches can be found everywhere for 5 or 6 yuan. The low price of “fruit” hurts farmers. If you want to “jump up and pick peaches”, you still need to work hard on these “two modernizations”. Under the guidance of Ji’an Municipal Agriculture and Rural Affairs Bureau and other relevant departments, Jinggangshan yellow peach has changed from the 2021 product standards toIt will rise to the group standard in 2023 to further improve the sorting level and promote standardized sorting and brand marketing. The overall standard has improved, and the rate of high-quality yellow peaches has increased by 10%, with sales in boutique supermarkets reaching as high as 20 yuan/jin.

The product Newzealand Sugar is generally dried into dried yellow peaches, processed into canned yellow peaches, and distilled into yellow peach wine. . In the second half of 2023, a local company was introduced from Yanling to further process and make cans. The output value has reached 8 million yuan this year.

Peng Junliang is one of the new farmers who have made their “heads and pockets” rich in the mountain villages of GodZelanian sugar. Peng Junliang, a householder, has developed from a “new farmer” to a “promoting farmer. His performance has declined.” After getting rid of poverty, as the person in charge of a sales point for “Jinggang Red” tea, Peng Junliang, who learned marketing skills, would give tourists two souvenirs: Chairman Mao’s badge and the cartoon character “Brother Xiaodong”. “Brother Xiaodong” wearing a Red Army uniform and a Red Army hat is the recommender of high-quality local products in Jinggangshan. After vivid explanations, tourists have a more intuitive and vivid understanding of the Jinggangshan brand.

“Jinggang Red” tea is very popular. In the past, a 100-gram pack of tea could only be sold for 150 yuan, but now it can be sold for 180 yuan. Peng Junliang’s annual net income is more than 100,000 yuan.

“A person’s wealth does not mean he is rich. Only when he drives a family or a village to become rich together can he be truly rich.” Peng Junliang, who was too busy, left the farmhouse to his elder brother, who was dismissed because of his excellent pig-raising skills. Hired as the technical director of an ecological breeding farm.

The three brothers who got rich first in their “heads” and then in their “Sugar Daddypockets” are now rich together: Peng Junliang because of his mastery His brother got rich skillfully because he was good at cooking; his brother got rich skillfully because he mastered the skills of raising pigs.

Like the folks in Shenshan Village, more and more villagers are stepping onto the road to common prosperity. In 2023, the per capita disposable income of rural residents in Ji’an will be 21,019 yuan, a year-on-year increase of 7.3%; more and more new agriculture The number of business entities entering the road of common development exceeds 15,000.