Xinhua News Agency, Beijing, June 2Title: The “circle of friends” continues to expand Newzealand Sugar becomes a “village super” What did you do right?
Xinhua News Agency reporters Gong Bing, Xu Shihao, Luo Yu, Zhou Xuanni
Kaka is here, Kaka is really here!
Following the enthusiastic online interaction between European Golden Globe winner Owen and the “Village Super League”, another legendary star became a “fan” of the “Village Super League” and came directly to the birth of the “Village Super League” Place – Rongjiang, Guizhou.
Who is Kaka? He is a member of the 2002 World Cup champion Brazil team in South Korea and Japan. He has won the Champions League, European Super Cup, Club World Cup, Golden Globe Award, World Footballer and other honors.
The arrival of Kaka has undoubtedly improved the “rank” of the “Village Super League”, and the “Village Super League” has also opened up the competition represented by Kaka Newzealand SugarA window for foreign friends to understand China.
On May 13, 2023 NZ Escorts, the full name is Guizhou launched by 20 local village teams in Rongjiang The “Village Super League” of Rongjiang (Sanbao Dong Village) and the American Country Football Super League has begun. Since then, this event has become popular “out of the circle” and abroad. With more than 70 billion views on the entire Internet, it has become a phenomenon-level grassroots event.
Entering 2024, the “Village Supermarket” is full of new ideas Sugar Daddy and full of surprises – from 2023 The 20 village teams in 2024 have been expanded to 62 in 2024; from mainly local players to including high-level foreign players; from cultural performances focusing on Rongjiang to radiating to the whole province and even the country; innovatively organizing campus competitions “Class Super League”, Help maintain and enhance the vitality of the “Village Super League”; its overseas influence continues to increase, and on the basis of joining hands with the Premier League, its model has also been copied in Benin, South Africa and other places in Africa; foreign teams represented by France rush to the “Village Super League” , the friendship between the two peoples has been deepened…
For more than a year, the “Village Super League” is still shining brighter and more charming. What has it done right?
“A child with excellent genes”
“Why can the charm last? If the ‘village Zelanian sugarchao’ is compared to a child. First of all, this child has a good nature and is basicallyThe reason is very good and the original intention is very good. ” said Xu Bo, the head of Rongjiang County.
As he said, “village super” is rooted in the people, Zelanian sugarThe mass base is good, Zelanian sugar has a strong “village flavor”, and with the help of the regional advantages of Rongjiang ethnic minorities, it profoundly explains the ” What belongs to the nation belongs to the world.”
Although this year is only the second edition of the “Village Super League”, Rongjiang’s football history can be traced back to the 1940s, and its historical and cultural genes are strong.
In the stadium, you can also see some professional sports actions such as “Full Moon Scimitar” and “Floating Cut”. On the sidelines of the competition, villagers and tourists cheer and interact enthusiastically. The love and happiness come from the heart. It’s beyond words; Dong song, Miao reed dance… ethnic minority culture is vividly interpreted; villagers wearing ethnic minority costumes share Newzealand Sugar Home-made bayberry soup, beef and sheep soup, etc. are served; “Super Saturday Football Night” also features folk performances such as Doye dance. Outside the stadium, football is helping to form a new trend of rural culture, and more and more children are playing football. , the villagers spontaneously rehearse ethnic minority performances; as long as there is a competition, there will always be volunteers in the village knocking on the iron basin and going to each household in advance to “call village Newzealand Sugar“, the villagers came enthusiastically to support the village team…
Jia Leishi, one of the founders of the “Guizhou Super League” football league, believes that the reason why the “Village Super League” can continue to have charm is “The core point is to maintain Zelanian sugar‘s original ecology and purity; the purer it is and the more it maintains its original intention, the more valuable and more consistent it is. “Football Laws”.
FIFA football management and competition expert Liu Jinsong believes that the “Village Super League” is “growing red”Zelanian sugar The key reason is that the villagers, the village and the region find their identity and emotional resonance from the village team.
This coincides with the view of Wang Yongjie, head of new media communication of the “Village Super League”: “‘Village Super’ players come from all walks of life, including farmers, traders, students, etc.Gathered out of love, they impressed the audience with the pure spirit of football and released the energy of happiness, the dividends of people’s hearts and the spiritual dividends. ”
“Because of the happy nature of Rongjiang people, their natural joy can always move people. “Miao Jie, the honorary head of Wanzhai Village in Rongjiang County, said that the “Village Super” releases lasting charm through pure joy and constantly touches people’s hearts.
After the overall victory in the fight against poverty, the villagers have food and clothing There is no need to worry, but the spiritual and cultural life Sugar Daddy is not rich enough. “The rise of rural sports events such as ‘Village Super League’ has satisfied Farmers in the new era have strong demands for spiritual and cultural life and sports and entertainment activities. By participating in the ‘Village Super’, they can better demonstrate Zelanian Escort talents and enthusiasm, and feel the beauty and happiness of life. “Wang Yongjie said.
Children represent the future and are also the foundation for the “Village Super League” to “grow red”. The popularity of the “Village Super League” has driven more Rongjiang children to participate in football. Since 2024, Rongjiang His wife slept on the same bed as him. Although he was very quiet when he got up, when he walked to the tree in the yard, he didn’t even hit her from the house. Out of the country, 30 primary schools have successively launched “Class Super League (Campus Football Class League)” competitions that draw on the “Village Super League” cultural and sports integration model. This initiative has effectively maintained and enhanced the vitality of the “Village Super League”. p>
Seeing that Rongjiang’s children are separated, it’s more or less like this. What’s the matter? By the way, if you and Meimei are harmonious, you should have another son named Lan, after all. When the children loved football and worked hard to pursue their dreams through football, Kaká was deeply delighted: “Such a scene is very similar to Brazil. Football has accompanied our growth. I regret it. For a long time, we just played football happily with our friends on the beach in our hometown. ”
“Hyperlink”: Connecting you and me, connecting the world
Every weekend on football game nights, you can see Rongjiang County in front of the stalls The busy figure of Jiang Laoben, the national-level intangible cultural inheritor of the Miao clothing project in Baibei Village “Our ‘Cunchao’ peripheral products are very popular Zelanian EscortSugar Daddy, the category is also expanding. The sales of batik clothes, hats and scarves are particularly good. Last year, the maximum weekly sales of T-shirts alone exceeded 5,000 yuan. Our family’s annual income reached more than 400,000 yuan. “With the help of “Village Supermarket”, Baibei Village opened up the market for intangible cultural heritage products and opened a batik embroidery workshop. Currently, 10 people from the whole village are stably employed, and more than 30 other embroiderers are also involved.
Monitoring data from the Rongjiang County Culture, Sports, Radio, Television and Tourism Bureau shows that driven by events such as the “Village Super”, Rongjiang County received more than 100 tourists from May 13, 2023 to May 5, 2024. 7.6 million people visited, which is 20 times the permanent population of Rongjiang; the comprehensive tourism revenue exceeded 8.4 billion yuan.
Xu Bo said that the goal of “village supermarkets” is not to break out of the circle, but to break out of new paths and achieve high-quality development of the county economy is the pursuit. Rongjiang will deeply explore the cultural brand value of “Village Supermarket” and vigorously develop the “Super Economy”. Pei Yi nodded seriously, and then said apologetically to his mother: “Mom, it seems that this matter will still trouble you. After all, the children have not been at home for the past six months. I Newzealand Sugar have also promoted the integrated development of agriculture, culture, tourism, sports and business, and truly ” The “flow” of “Village Super” is transformed into the “quality” of social benefits and the “increment” of economic benefits.
“‘Village Super’ is innovative, coordinated, green, open and shared sports and cultural cooperation The platform uses rural football as a media, uses national culture to set the stage, allows the economic and trade industry to sing, and uses digital media innovation to promote; the core is communication, spreading touching stories of the truth, goodness and beauty of ordinary people, and spreading the upward, good and beautiful ideas in China’s excellent traditional culture Positive energy. “Xu Bo said.
“Village Super League” is like a door, letting the world see Rongjiang, and letting Rongjiang go to the world.
Hong Kong Star Football Team, Macau Staff Football The team enthusiastically joined to help Rongjiang County build the main position of Guizhou’s “bridgehead” into the Guangdong-Hong Kong-Macao Greater Bay Area; in 2023, the “Village Super League” will cooperate with the Premier League, and in 2024 we will welcome foreign football teams such as the French Youth Representative Team and the Liberian Federation of Socialist Associations Football Team. team, Benin, Africa, replicates the “Village Super League” model. Through the global language of football, the “Village Super League” is constantly connecting the world and expanding its “circle of friends”, allowing more people to watchSugar DaddyThe once impoverished county is now full of vitality.
In the three-step strategy of “Village Supermarket”, the first two steps “Newzealand SugarRongjiang people play by themselves” and “attracting people across the country to play together” have been completed. The third step will be through the first “Village Super” International Friendly matches and other events “attract people from all over the world to play together”
If it wants to continue to prosper, it must innovate. Since its birth, “Village Super League” has maintained a strong ability to learn and innovate. , like a huge sponge, constantly absorbing nutrients
Five failed experiences in shaping the city’s IP, starting from “Zi.Learning from the case of “Bo Barbecue”, we launched 20 kinds of “Happy Village Chao Eat, Drink and Have Fun” series of activities, such as “I want to go to the Village Chao”, “Go to the Village Chao with intangible cultural heritage”, “Come to the Village Chao to make an appointment to play ball”… “Village Zelanian sugarThe connotation of “Super” is enriching and its denotation is expanding.
Liaoning Donggang Strawberry Football Team brings suona performance, Sun Yat-sen University The Fengqing Dian Black Tea Football Team brings Lusheng Dance, and the Bijienan Goat Meat Rice Football Team brings the Yi ethnic dance… The “Village Super” team gathers strength and wisdom to promote joint construction and sharing.
The “Village Super” team brings together people. Go to Hong Kong, Guangzhou, Zunyi, a famous city, and Tsinghua University in Beijing. While broadening your horizons and learning from each other, RongjiangNZ EscortsPeople’s confidence in development continues to increase
Rongjiang is leveraging the power of the county and attracting the wisdom of the world. To build “Village Super” into a world brand, the active participation of the people is the key, said Ouyang Zhangwei, the chief communication planner of “Village Super”, “Village Super” truly stimulates the subjective initiative of the people, and all ordinary people believe that ” “Village Super” was created by themselves, and they had a full sense of participation and honor; they also received tangible benefits from “Village Super” and became more motivated. “Village SuperZelanian Escort” truly achieves co-construction and sharing with the people
“actively serves the national strategy”
Ouyang ZhangZelanian EscortWei believes: “‘Village Super’ has been actively embracing and serving the national strategy, hoping to contribute to the ‘Belt and Road’ Initiatives and building a community with a shared future for mankind NZ Escorts will make their own contributions. Local-level strategies include Guizhou Province building a world-class tourist destination, Actively integrate into the Guangdong-Hong Kong-Macao Greater Bay Area, etc. ”
This year’s National Day, Rongjiang will launch the first “Village Super League” International Friendly Match and the Guizhou-Guangdong-Hong Kong-Macao Greater Bay Area Football Friendly Match to tap more domestic and foreign grassroots stars and form “Village Super League” teams of all ages. Team”, take the path of differentiated development, and build Rongjiang into a city of national football culture and a sports and cultural tourism destination.
Kaka’s “airborne landing” may be seen as Rongjiang’s new move “prelude” in the form of people-to-people diplomacy.The cultural exchange of Zelanian Escort allows foreign friends to deepen their understanding of China from different perspectives, which also highlights the “village super” and otherZelanian sugar Rural competitions have unique value in telling Chinese stories, shaping China’s image, and promoting Chinese culture to the world.
Xu Feng, director and researcher of the Think Tank Office of the Guizhou Academy of Social Sciences, believes that village competitions such as “Village Super” have stimulated foreign audiences’ curiosity about rural China and allowed them to see China’s colorful rural culture. and national culture, saw the poetry and modernity of Chinese rural areas, and saw a different China, which to a certain extent broke their stereotypes of China; they also saw the “credibility” of Chinese culture from the authenticity of rural culture “image, we can see the “lovely” image of Chinese culture from the grassroots nature of rural culture, and we can see the “respectable” image of Chinese culture from the historicity of rural culture.
Sports consulting expert Zhang Qing believes that in promoting high-quality joint construction of the “One Belt and One Road” and building Under the grand narrative and strategic layout of a community with a shared future for mankind, sports, especially rural sports with distinctive characteristics, can shoulder the role of peace messengers among the people.
How “Village Super” can better serve the country’s overall strategy “Sister Caixiu was called by the madam and she hasn’t come back yet.” The second-class maid said respectfully. ? Zhou Qingjie, director of NZ Escorts, China Foreign Affairs University Sports and Foreign Exchange Research Center, suggested: Based on serving the country’s opening up and the overall situation of diplomatic work, fully explore the connotation of the event and give full play to It plays a unique role in exchanges and mutual learning between Chinese and foreign civilizations and people-to-people bonds. It explores and builds a narrative system for people-to-people diplomacy in the new era, optimizes communication strategies and directions, and better tells the story of China.