● Currently, many anchors use the high rate of return on jewelry and cultural toys as reasons to induce consumers to place orders and stock up. Many elderly people are addicted to such collectibles live broadcasts. They are convinced that they can make a fortune by buying collectibles, and they are willing to spend all their pensions and even take out loans
● The anchors make up a lot of facts to make consumers Those who purchase counterfeit cheap antiques, jewelry, etc. at high prices, and then completely cancel the platform Sugar Daddy account after the money is received and the funds are transferred. The behavior is likely to constitute fraud
● Judicial authorities should build a crime punishment and prevention system and work with the Cyberspace Administration of China to eradicate the breeding ground for live broadcast fraud. The platform should further optimize the development of programs such as keyword capture and content identification to improve The platform’s screening capabilities promptly ban illegal live broadcast rooms
□ Our reporter Sun Tianjiao
“My second uncle was really deceived by the anchor.”
In Liu Yang, who works in Beijing, received a call from his hometown in Shanxi not long ago and learned that his second uncle’s family was in big trouble – his second uncle, who was nearly 60 years old, was addicted to buying “antiques” in multiple live broadcast studios and spent all his savings to pay back the money. Not enough, I even opened multiple credit cards, and now I owe more than 100,000 yuan. Because I can’t pay back the money, I have become a “bad guy”.
The “antiques” that the second uncle had to buy even though he was selling iron are “old objects” sold live by some anchors who claim to be “knowledgeable”: “from ××’s tomb”, “treasures passed down from generation to generation”, “family treasures” Keep a few and you will get rich later”… The second uncle thinks it is a rare opportunity to pick up missing pieces. Since 2020, he has been intermittently buying these Newzealand Sugar I bought hundreds of “antiques” in the live broadcast room, ranging from celebrity calligraphy and paintings to landscape vases, with prices ranging from tens of yuan to tens of thousands of yuan. From then on, I couldn’t keep it until I borrowed money.
Liu Yang told the reporter of “Rule of Law Daily” that in order to let his second uncle know his way back, the family invited experts to issue an appraisal report to his second uncle, proving that what he bought were all “fake at first glance” modern imitations. However, the second uncle felt that his family “wanted to cut off his wealth” and he had many quarrels with his family over this.
The live broadcast room that made the second uncle spend all his money to buy collectibles has become very popular on online platforms. Recently, reporters Sugar Daddy discovered during the investigation that many anchors currently call themselves “son” and “daughter” in the live broadcast room, and address the audience in the live broadcast room. As “parents”, they use “tax avoidance”, “avoiding supervision”, “people are overseas, and the baby comes back to China” and their families. Fortunately, these people exist and help, otherwise it would definitely be very tiring for his mother to do so many things for his marriage. It hints at the high rate of return of jewelry and antiques in the second-hand market, inducing consumers to place orders and stock up in the hope of future appreciation and making a fortune. thisMost of the audiences in these live broadcast rooms are middle-aged and elderly people. Many interviewees said that the elderly at home are obsessed with watching Zelanian sugar selling collectibles all day long. Live broadcast, place crazy orders in the live broadcast room, and consume even if you take out a loan.
Preparing scripts for live broadcast
Promising to recycle them at a high price in the future
One night in early June, Wei Fang from Nanning, Guangxi saw that her father-in-law opened a social platform again and watched Zelanian sugar titled “×× Imperial Kiln Five “No.” account’s live broadcast of collectibles.
“Brothers, sisters, uncles and aunts, where is my Yun family army? Can you protect (purchase) this treasure next? If possible, put ‘protect’ on the public screen!” Then, The background music with dense drumbeats sounded, the camera was blocked, and the voice-over sounded at the right time: “This is really a rare treasure!” As the camera lit up again, an orange-colored figure appeared on the table in front of the female anchor who called herself “Sister Yun” A square-mouth bottle with a brown background and dragon-shaped patterns on all sides.
“My old man has countless treasures and wants to repay the society and build a museum, but now Sugar Daddy doesn’t have a lot of treasures. I need a place to put it, and I need the help of the audience in the live broadcast room to ‘protect’ it. Today, my family believes in my words, and if I take one order, I will make a profit. The old man asked me to bid at least 6,000 yuan. For everyone, I got on the bus and came to my mother’s side for 660 yuan today. The servant brought the tea and fruit that had been prepared on the table, and then Zelanian sugar quietly left the wing, Sugar Daddy closed the door, leaving only the mother and daughter talking privately!” The female anchor gave the order, and the product name was priced at 660 yuan Sugar Daddy A link to “Jingdezhen Ceramic Ornaments 1” popped up, and it showed that it was sold out and removed from the shelves in less than 10 seconds.
Wei Fang told reporters that her father-in-law was seduced by “Sister Yun”’s calls of “family” and “rebate” and got into live-streaming shopping for collectibles. In less than half a year, he was on the live broadcast I spent more than 60,000 yuan to place an order for more than 100 items. Not only did I use up my savings, I also borrowed more than 10,000 yuan from others.
“My father-in-law was extremely frugal at the time. He would only buy new clothes and shoes when they were no longer wearable. He was reluctant to replace the leakage in the kitchen sink when it was broken. However, he spent all his money on the live broadcast room, believing that he would make a fortune in the future. “Wei Fang said that her father-in-law was so addicted that he started watching live broadcasts as soon as he opened his eyes. He stayed up very late at night and was in a trance during the day.
The screenshot of the order Wei Fang showed to reporters showed that the pattern was clearly not The same thing, but at least seven or eight items have the same name as “Jingdezhen Ceramic Blue and White Lotus Ashtray”, with prices ranging from 99 yuan to 1,999 yuan. 1,999 yuan is also the highest amount of money spent by the elderly at a time, because his bank card is used every day. The payment limit is 2,000 yuan.
Not long ago, the Guangxi Zhuang Autonomous Region Museum organized a public treasure appraisal activity, and Wei Fang took her father-in-law Newzealand Sugar Went to the site for appraisal and it was confirmed that the collections he purchased were all worthless handicrafts. However, he still believed in the live broadcaster’s words and did not feel that he had been cheated. He also believed that the other party was really building a museum and would recycle it in the future. Can make money.
After posting her family situation online, Wei Fang met many family members of “victims” who had the same experience. One of them, Wang Mei, who worked in Zhanjiang, Guangdong, was addicted to alcohol because of her uncle. For consumption in collectible live broadcast rooms, a rights protection group has been set up. Currently, there are 86 people in the group. According to statistics from each group, people who are addicted to this type of live broadcast room are mainly between the ages of 55 and 70, with the highest consumption. people have purchased about 500,000 yuan worth of goods.
By integrating information in the group, Wang Mei found that this type of live broadcast room has a similar routine: a long period of plot interpretation and foreshadowing will be carried out in the early stage to create a promotion for the anchor. Positive energy, patriotic youth, members of a hidden wealthy family and other characters, from conflicts between mother-in-law and daughter-in-law, fights for family property, group struggles to overseas While seizing treasures and attracting attention, the host calls himself “son” and “daughter” and calls the audience in the live broadcast room “mom and dad” to pull NZ EscortsAt a close distance, the audience can get deeply involved step by step.
Wang Mei told reporters that the reason why most live broadcast room viewers are willing to pay attention to these so-called “collections” This is mainly because anchors will constantly hint at the “high value” of these commodities. For example, she said, some anchors will promise that they will only let people “keep” the treasure temporarily, and then they will collect it at home or let the treasure holder participate in the auction. It can be cashed out at a high price. In order to convince the audience, the anchor will specially arrange for people to “come to collect” or publish relevant short video works during the live broadcast, and directly give voice prompts “Transfer × one million yuan”. Some anchors will even chat privately after the goods are sold out during the live broadcast. An elderly person who bought something asked him to transfer a few hundred dollarsThe “door-to-door fees” ranging from RMB 10,000 to tens of thousands of yuan are said to be collected at the doorstep first.
“The anchor will also emphasize that after the collection is photographed at home, do not let other people know, and will urge the person who bought the item to confirm receipt of the item as soon as possible, and delete the order after receiving the item, muffled voice Make a fortune,” Wang Mei said.
An aunt in the rights protection group who was once addicted to this kind of live broadcast room described her state at the time: “I really can’t help myself. Sometimes I feel that there are more express delivery at my home than at the community express delivery station. The anchor is very good at highlighting The atmosphere, such as ‘Quickly grab it, your account will be banned immediately’, ‘Quickly grab it if you can’t stand it anymore, there are still 3 seconds left to grab it, ‘Don’t regret it if you don’t buy it’, and also said ‘If you grab it, you will get it back at 10 times the price’, I Every time I hear it, my blood boils, and I place orders in a daze. “
I am convinced that buying collectibles can make me rich. Crazy orders despite opposition
“How to make parents realize that they have been cheated is the most troublesome problem for children in the group.” WangNZ Escorts Mei said that there are now more than 80 people in the group, and behind each group member there is at least one middle-aged and elderly person who places crazy orders in the collection live broadcast room. But including her uncle, there are currently less than five people who can be considered completely “out of the trap.” Others, like Wei Fang’s father-in-law, although they still believe what the anchor said, are willing to try to return the goods and not buy anymore for the sake of their family, but most of them firmly do not think that they have been cheated and are not only making a fortune. Dream, and I believed what the anchor said, “Anyone who stops you from buying Zelanian Escort is a bad person”, so I had a lot of problems with my family conflict.
“I know an old man who mutters ‘I’m not deceived’ when eating, walking, sitting, or lying down. He has reached the point where he is brainwashing himself. There are others in the group. Several families, because someone in the family was obsessed with collecting beautiful products, even got divorced and their children were separated. There was an uncle who went crazy buying collections in the live broadcast room and even rented a warehouse to store these things. He had a bad heart and became furious when his family members tried to persuade him. He even fainted after an argument with his family members and was sent to the hospital for emergency treatment. There was also an uncle who was convinced that buying collectibles would make a fortune, so he sold all his farmland to raise money. My son couldn’t help but even severed ties with him,” Wang Mei gave an example.
Wang Mei said that everyone in the group discussed returning goods together to protect their rights, but in many cases, as soon as the children negotiated the return of the goods, the elderly family members would call the courier or the store where the goods were sold, saying that it was not their intention. Asked for things again. Some even canceled this order, and the old man went to the live broadcast room even more crazily to place other orders. Many people say, “Etiquette cannot be broken. Since there is no engagement, you must pay attention to it.”Etiquette, lest people fear you. “Lan Yuhua looked directly into his eyes and said speciously. The woman tried to persuade her to no avail, so she simply gave up.
“I don’t understand. My mother is young, highly educated, and has social experience. How can you believe that kind of thing? Mucheng, who is studying in Jinan, Shandong Province, told reporters that since April last year, her 53-year-old mother has spent more than 100,000 yuan in the live broadcast room to buy various “antiques”, including calligraphy and paintings, as if she was possessed by a demon. , bottles, Buddha statues, gold coins, etc., and also opened the “advance payment” of the platform. Now she still owes the platform more than 20,000 yuan and has not paid it back. There are places under the bed and under the table at home that can be stuffed with things. Baby.
Mucheng said that her mother firmly believed in the anchor’s promise to “keep the antiques and collect them at a high price after a few months.” She bought hundreds of so-called “antiques” in more than a year, but she never found anything. Wait until the anchor comes to collect the goods. Some anchors will charge her ticket fees on the pretext of holding an exhibition tour, saying that if she pays the money, she can come to her door first. But after paying the money, no one came to recycle the goods. Even so, her mother still firmly believed that the other party would come and she would be able to make a fortune. She knew what her parents were worried about, because she had been like this in her previous life. On that day, after his father met his parents, he found an excuse to take Xi Shixun to the study room, and her mother took her back to Fang Yicai.
Mu Cheng had a younger sister who took the high school entrance examination this year. One time, she checked on her mother’s mobile phone. When the teacher informed her of the news, she accidentally discovered that her mother had spent more than 20,000 yuan watching the live broadcast in one night. She suddenly collapsed and did not go to school for two months. However, her mother did not think that there was anything wrong with her. Because his father couldn’t control his wife and was afraid of quarreling, he simply excused himself from going home for a long time because he was busy at work. “The whole family was in chaos.”
Wang Jun from Taiyuan, Shanxi Province has been suffering from headaches recently. He has received many calls. After receiving a call from a relative and friend, Wang Jun found out that his father, who was almost 70 years old, had been watching live broadcasts of various collectibles on the short video platform with the theme of “foreigners looking for trouble.” On the grounds of “returning overseas collections to the country” and “positive energy for welfare”, various calligraphy and paintings, jade pendants and other objects were sold in the live broadcast room, and “buy at low prices” was also thrown outSugar Daddy will buy it back at a high price”, which convinced him.
“The anchor promoted a set of 99 yuan stamps and said that 6 million yuan would be collected at the door. My dad believed it and immediately placed an order. I bought a house full of Newzealand Sugar. “Wang Jun said that his father followed three to four hundred accounts that did this kind of live broadcast. For more than two years, he used all the money and pension he earned from running a car wash store to buy collections.After spending it, he started borrowing money from everywhere.
“My brothers and sisters tried to persuade him countless times, but it was of no use at all. My mother was also very angry. One time, my niece thought of a way and turned on a youth mode on his mobile phone. This kind of The video was no longer available. As a result, my dad became anxious and made a fuss. We had no choice but to adjust the mode for him againNZ Escorts is back.” Wang Jun’s family no longer knows how to get their old father to stop. At the same time, there is another level of worry: watching such live broadcasts and waiting for people to come to collect them has become his father’s spirit. Pillar, if he realizes that he has been cheated, can he bear it?
It is illegal to sell goods by fabricating facts
It is difficult to ban multiple account clones
The anchor pretends to be “selling goods” Using banners such as “Literary Games”, “Famous Calligraphy and Paintings” and “Out-of-Print Antiques”, they actually sell products that are completely inconsistent with the description. Is this kind of live broadcast illegal?
Zhang Zhigang, an associate researcher at the Institute of Law of the Chinese Academy of Social Sciences, said that anchors take advantage of the communication effects of online live broadcasts, fabricate a large number of facts on the platform, and promise high returns to induce consumers to place orders and purchase at high prices. Counterfeit cheap antiques, jewelry, etc., and completely canceling the platform account after the money is received and the funds are transferred is likely to constitute fraud. If the amount of the actor’s illegal income reaches the relatively large amount stipulated in Article 266 of the Criminal Law, the live broadcaster can be held criminally responsible for the crime of fraud.
Xie Shu, associate professor at the School of Criminal Justice, China University of Political Science and Law, believes that whether this behavior is suspected of being illegal or criminal needs to be analyzed based on the specific circumstances. If the anchor uses imitations of famous calligraphy and paintings or valuable antiques and uses the profit-making psychology of the elderly to induce them to purchase goods, this is suspected of fraud; another example is the anchor who uses fictional story backgrounds such as terminal illness to stimulate the sympathy of the elderly and stimulate their psychology. The purchase of NZ Escorts products can also constitute a crime of fraud; but if the anchor only uses friendly names to get closer, and does not Selling counterfeit and shoddy goods should not be arbitrarily considered an illegal crime.
It is worth noting that during the interview, many people told reporters that they had tried to report the live broadcast room and anchor account to the platform, but with little success.
Wang Mei said that on the one hand, these anchors often use some vague terms and homophonic words to avoid keywords. On the other hand, the clues that the platform requires consumers to submit when reporting are screenshots of the live broadcast room and the number of words. The limited text description makes it difficult to summarize the relevant situation, making it difficult for the system to determine that the report is successful. And it takes time to determine that the live broadcast is illegal. By the time it is confirmed, the anchor has almost finished selling the goods.
What’s more, some collectible live broadcast rooms don’t even have a reporting option.
“The bracelet is emerald, and the price is eight times higher!” In a live broadcast room called “Gucci Wenwan××” on a certain shopping platform, the anchor was showing two emerald bracelets while saying, “Okay? “Good-looking box” reveals a yellow box with the characters “Qianqing Palace” and “Qing House of Internal Affairs” on the bottom Newzealand Sugar, the link on It is shown as “Ornament 135” for 292 yuan, and 5708 pieces have been sold.
In a live broadcast room called “China-Thailand Antiques ××”, the male protagonist said that the best ending is to marry a good wife, and the worst ending is to return to the original point, only That’s all. The broadcaster took out a yellow square sign with the word “order” written in red, and said vaguely: “Everyone knows the color of this sign.” In the product link that was subsequently put on the shelf, the product picture showed the sign and a flashlight, and the product The name is shown as “Flashlight 31”, priced at 277 yuan each, and 318 units have been sold.
In the above-mentioned live broadcast room, the reporter did not find any reporting channels.
In addition to the difficulty of reporting, many anchors have not been effectively punished even if the reports are successful.
“If initially reported, the platform may warn the anchor, and if there are further violations, the live broadcast will be stopped, but his account and subsequent live broadcasts will not be affected. Only those who have been judged multiple times by the platform The live broadcast room or account may be blocked only if there are violations or serious violations, but unless the ban is permanent, they can still continue to sell goods through live broadcasts after the ban is lifted,” said one respondent.
Some family members also called the police, but most of them were considered by the local police to be a financial dispute. According to Wang Mei, most of the more than 80 family members in the group called the police, but only a few cases were finally filed.
When reporters watched such live broadcast rooms, they found that in the upper left corner of some live broadcast rooms, there were signs such as “fictional plot”, “plot interpretation” and “rational consumption”. However, judging from the interviews, such marks were completely insufficient. In order to shake the audience’s trust in the anchor, some family members interviewed even reported that they did not notice such “little tips”. Another fact that cannot be ignored is that many middle-aged and elderly people who are addicted to such live broadcast rooms have poor eyesight, cannot see clearly, and may even not be able to read.
Late at night on June 11, in the live broadcast room of an account named “Xiao Ke××” on a short video platformNZ Escorts Inside, the male anchor was on the phone, and on the other end of the phone was his nemesis “Old Xu”. From the exchange between the anchor and the other party, it seemed that the other party was threatening him to hand over some treasure. After hanging up the phone, the male anchor showed a connection screen with a user named “Pepsi Cola”, and said in a pleading tone: “Mom and Dad, Lao Xutou said he would pay 20 w (implying 200,000 yuan) Buy it from me. If I don’t sell it, I will bring someone to snatch it. I would rather sell my treasure at a low price today than give it to him. Click on the Coke head on the right.Like, bring this baby home for my old son. “
The reporter followed what the anchor said and clicked on the “Pepsi” account Zelanian Escort account avatar connected to the right side of the screen , there is only one work on the homepage which is a picture of the product. Click on the small yellow car product link in the lower left corner of the picture. Click on it and it will show that the product is a “landscape ornament” for 299 yuan. In a very hidden position on the product details page, it says – Material ” “Synthetic resin”. At the same time, in the live broadcast room, the anchor said that he suddenly received news that Lao Xutou’s people hacked into the system backend and snatched two orders with 16 W, “Hurry up and intercept, parents, you We are about to finish the purchase and we will close the link.” Within a few minutes, the sales volume of this product link reached Zelanian Escort 45 orders.
“This is a script, is it a lie? “The reporter made such a comment in the live broadcast room Newzealand Sugar, and was blocked and kicked out of the live broadcast room by the anchor within two seconds. , the reporter then made the same comment in two other similar live broadcast rooms, and was immediately kicked out of the live broadcast room.
Many interviewees said that such live broadcast rooms strictly control the comment area. Anyone who has any objection or doubt will be immediately blocked, so all the comments left become a driver of the atmosphere in the live broadcast room. When the rational viewers are removed one by one, the remaining viewers begin to be attacked by the anchor’s words. “Brainwashing”.
In addition, it is worth noting that during the investigation, the reporter found that these anchors often have multiple trumpets and derivative accounts. Once they are blocked, they can immediately change their accounts and “rebirth” as mentioned in the previous article. After searching on the platform, it was found that there are 16 accounts with the same name, and there is a phenomenon of alternate broadcasting.
In March this year, Xu Li from Shandong discovered that her father, Lao Xu, was in a certain place. On the short video platform, a live broadcaster named “Dalian Yange ××” spent all his savings of nearly 150,000 yuan. The anchor claimed to be a senior expert in antiques and benefited everyone, saying that he was powerful in Dalian, “There are At the end of the day, there’s no shortage of money.” When I open a live broadcast room, I help everyone make money, play with them, and treat fans as family. I also show everyone the safe from time to time, either with a wad of money or a table shot. It was said that it was bought for 5 million yuan. The anchor promoted various coins, calligraphy and paintings and other collections, saying that they could be recycled at a high price later, and then privately contacted the buyer to transfer money to account for the quota fee.
Xu Li said during the live broadcast. “Brother Yan” is so arrogant at first glance, but in fact, he randomly shuttles between various accounts in order to avoid platform supervision. According to incomplete statistics, he has “Collection Accounts”, “Life Accounts” and “Ten Thousand Collection Accounts” under him. ” and many other related accounts, his wife “”Sister Xin” also has her own account. Once there is a problem with one of the accounts, the anchor will announce the next live broadcast account in other accounts or fan groups. “It is very cunning, just shoot it and change the place.”
Improving platform supervision measures
Building a punishment and prevention system
Recently, the Shenyang police shut down a person who used online live streaming to implement A criminal gang that commits fraud, under the guise of “keeping antiques” and “recycling at high prices”, sells them in the live broadcast room. Most of the victims are elderly people. Four criminal suspects, including Internet celebrity anchor Li, were all arrested by the police. Caught.
From the actual situation, such live broadcasts often have simple routines and repetitive words, and the police and relevant departments investigate and release cases from time to time. Why are these live broadcasts still banned?
Zhang Zhigang said that in order to avoid supervision, some collectible live broadcast rooms often create the illusion of legality and compliance, and many anchors deliberately blur the words NZ Escorts, using abbreviations, etc. to circumvent the platform’s review. Live broadcast teams that are included in the banned list can also continue to broadcast by changing their name or moving to a second store.
“In the face of consumers, such live broadcasts continue to transform into scams. Some live broadcast rooms will deliberately show off their professional persona by posting test results, auction records, etc. provided by so-called Zelanian Escort professional organizations. English newspapers or foreign language assistants suggest that people are overseas, using high rates of return, transfer records, and speculative slogans as inducements to continuously stimulate consumers to pay; some anchors will also release pseudo-charity short videos in advance to create a positive image and gain fans. Although young people can easily see through these traps, older people with weaker discernment skills are more likely to fall into traps or even believe them. ”Zhang Zhigang said.
In Xie Shu’s view, the frequent bans on such live broadcast rooms are caused by multiple factors: This kind of live broadcast routines are simple, do not require professional skills, and can be copied and applied directly, so anyone All can engage in related behaviors; the account real-name system is not perfect, resulting in frequent inconsistencies between the account real-name and the actual user, which brings difficulties to the detection of related cases; similar live broadcast activities have formed a relatively mature industry chain, making it effective to only crack down on illegal anchors Limited, a new live broadcast team can be quickly built through the industry chain.
During the interview, many people believed that it is precisely because of the endorsement of some platforms that many elderly people believe that the collectible live broadcast room is not enough. There are problems, and the platform should bear a large part of the responsibility for the elderly being deceived.
Sun Yu, associate professor at the Emergency and National Security Legal Strategy Research Center of North China University of Science and Technology, told reporters that in practice, it is difficult to say that short video platforms will be biased. To provide a certain type of live broadcastBecause of this, the platform does not know the content that the anchor will broadcast before the live broadcast starts. Even during the live broadcast, it is difficult to quickly determine whether the live content is fraudulent or deceptive. From the perspective of the platform regulation mechanism, when short video platforms receive complaints against live broadcast rooms and accounts, they should strengthen the review of relevant live broadcast rooms and accounts, and promptly mark, warn or handle them.
“Faced with the situation where relevant personnel change their accounts and live broadcast again, the short video platform’s review capabilities are limited. In most cases, it is difficult for the platform to discover the connection between the newly applied account and the previously complained account. Therefore, overall, as long as the short video platform handles the complaints in a timely manner, it can be considered that the platform has basically fulfilled its obligations.” Sun Yu said.
The family that cannot be persuaded Zelanian Escort grows, the “collection” that cannot be returned, and the money that cannot be recovered , The live broadcast room that cannot be cleared has become entangled and become an unsolvable knot in the hearts of many children and family members – how to pull out the middle-aged and elderly people who are trapped in the collectible live broadcast room?
Zhang Zhigang suggested that elderly consumers’ ability to identify online live broadcast fraud should be enhanced. Elderly live broadcast viewing groups can deepen their understanding of online live broadcast technology, third-party payment methods and other related knowledge with the help of their children. Clarify platform supervision responsibilities, promptly monitor and provide early warning for various types of fraud information, and reduce the chances of exposure of fraud information. The public security, procuratorate and other judicial agencies have collaborated to build a crime punishment and prevention system, and the NZ Escorts Office and industry associations have worked together to eradicate the breeding ground for live broadcast fraud. , deepen publicity and education to the public.
Xie Shu believes that the platform should further strengthen the access mechanism for live broadcast rooms selling goods. If anchors want to sell goods, they must confirm the consistency of the account’s real name and the actual user through facial recognition and other methods, and upload Business license and other credentials to strengthen the identity authentication of the anchor. A blacklist system can be established to blacklist anchors who have serious violations and refuse to register accounts or open live broadcast rooms with this identity to reduce the possibility of their “comeback”.
“The establishment of a stop-payment system should also be strengthened. The live broadcast platform can be required to set a fund freezing period and temporarily store the price paid by the buyer in NZ Escorts platform will wait until there are no abnormalities before the funds are transferred to the seller, so that the victim can have a chance to recover the loss after discovering that he has been cheated. Optimize the platform review mechanism to face the increasing number of The greater the pressure of censorship, the platform should further optimize the development of programs such as keyword capture and content identification, improve the platform’s ability to identify illegal live broadcast rooms, and promptly ban illegal live broadcast rooms,” Xie Shu said.
“Platforms should provide humanized complaintsThe disposal mechanism ensures that users in the live broadcast room can easily obtain complaints channels and fully express their complaints. At the same time, user complaints are verified, handled and fed back in a timely manner. The platform should also further improve the electronic evidence retention mechanism, and conduct live broadcast content, anchor registration information and related complaint information involving complaints. Keep and record the information to cooperate with possible subsequent investigation and investigation activities. “Sun Yu said.
(The interviewees mentioned in the article, except for experts, are all pseudonyms)