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How to change event traffic to “retention” – Survey on rural sports development in Guizhou_China.com

After just a few years of studying with him, I might grow up in the future. After that, I can take the martial arts exam. It’s a pity that the mother and son only lived in that alley for more than a year before leaving, but he continued to practice boxing all the way, and he never stopped for a day in these years. 2023 will be a big year for sports events, and it will also be a year of deep integration between sports and Sugar Daddy tourism markets. From the Universiade, “Mom, my daughter is unfilial and makes you worry. My father and I are heartbroken. My daughter has made things difficult for our family. I’m really sorry, I’m sorry!” I don’t know when the Asian Games will be held Zelanian Escort to urban marathons and rural sports events, they are all popular events that promote the integration of sports and tourism, and have also become an important engine for industrial development and economic growth in various regions.

Among them, the popularity of Guizhou’s “Village BA” and “Village Supermarket” has ignited the local cultural tourism market and increased the income of surrounding industries, allowing specialty delicacies, agricultural products, etc. to go out of the mountains and become popular. Increased visibility and established a sense of presence. However, off-field skills are more of a test of ability. The question of how to turn “temporary popularity” into “constant popularity” still needs to be answered seriously by the local community.

The stands were packed with people shouting Newzealand Sugar one after another; the halftime performance was unique, and the stadium instantly transformed into a national culture The “stage” for the performance, everyone inside and outside the stadium is immersed in it…

Since 2022, such wonderful scenes have been continuously staged in Guizhou Qiandongnan Miao and Dong Autonomous Prefecture. The popularity of “Village BA” and “Village Super” has not only gained huge traffic, but also ignited the local cultural tourism market, expanding the popularity and sales of local specialty agricultural products and ethnic handicrafts. “Village BA” and “Village Super” use fireworks to boost confidence and warm people’s hearts with earthy flavor. They are both entertainment for the masses and a way to increase incomeSugar Daddy, which is not only communication traffic, but also development increment.

Event Tropical Fire Country Tour

Zelanian EscortAlthough It is not during the season, but tourists still come to check in from time to time at the basketball court in front of the Taipan Village Committee in Taijiang County, Guizhou Province. Walking through the village alleys, basketball elements can be seen everywhere.

Sugar Daddy From July 12 to August 9, 2022, the “June 6th” New Year Basketball Game, the Guizhou Province “Beautiful Countryside” Basketball League Qiandongnan Prefecture Semi-finals and the Foshan-Guizhou Cooperation Beautiful Village Basketball Exchange Games were held one after another in Taipan Village, with an average audience of over 15,000. Due to the limited capacity of the venue, more than 10,000 people were unable to enter the venue and watched from the outside. The hot scenes at the scene were broadcast online through short videos. It spread on the Internet, and Newzealand Sugar was viewed more than 1 billion times, and it was affectionately called “Village BA” by netizens.

“Basketball has been deeply integrated NZ Escorts into the lives of local people. Every year, the “June 6th” Basketball Game attracts hundreds of participating teams from all over the country, and the players are mainly composed of ordinary people. Cen Jianglong, director of the Taipan Village Committee, told reporters.

The reason why the “Village BA” and “Village Super” can be run in a lively manner is inseparable from the deep local mass base.

Basketball has been played in Taijiang County for more than 80 years. Yang Dezhao, the county magistrate of Taijiang County, told reporters that there are many local ethnic festivals and there is a saying that “every festival must be played, and basketball comes first.” “Every basketball game, Villagers from all over the country will flock to NZ Escorts. In order to participate in the competition, many villagers who have gone out to work will rush back to their hometowns.”

Rongjiang County, where the “Village Super League” is held, has a long history of football, and mass football matches have been continuously held there. For many years, Rongjiang County Magistrate Xu Bo said that the county’s total population is less than 400,000, of which nearly 50,000 are able to play football and like to play football. The county has 41 county-level football specialty schools and national youth campus characteristics. There are 14 schools and 25 football fields in the county.

The people love sports and basketball and football from the bottom of their hearts, which has laid the foundation for the “Village BA” and “Village Super League” to become popular, and also made the game itself. It has high level and ornamental value.

The popular competition venue of “Village BA” and “Village Super League” has also been transformed into a grand show of local ethnic culture and characteristic agricultural products. The special agricultural products and ethnic handicrafts that were put on the podium were able to be seen on a wider scale. Many tourists who came to watch the game said that they came to the “Village BA” and “Village Super League” because they were rushing to the midfield. Folklore performance comes from Newzealand Sugar

On the evening of October 28, 2023, the first national Hemeixiang.The finals of the Village Basketball Competition ended in Taipan Village. The team from Shaxi Town, Zhongshan City, Guangdong Province won the championship and received a prize including a ox from Guanling County, Guizhou Province. Since then, “Guanling Cow” has become popular on the Internet and has gained popularity.

The huge traffic releases strong consumption energy, which is most obvious in the hotel and catering industries.

Data from the Rongjiang County Culture and Tourism Department show that the number of online views on related topics in the first season of “Village Super” exceeded 48 billion times, helping the county attract a total of 5.19 million tourists and achieve comprehensive tourism revenue. 5.986 billion yuan.

The end of the year and the beginning of the year are the traditional off-season for tourism, but around the football stadium where the “Village Super League” is held, there are still many diners in various restaurants, including many tourists from out of town. . A waiter at Duyijia Miaoling Jar Fish told reporters that on “Super Saturday” (competition day), tourists from all over the county crowded the streets and alleys of the county, and “the store’s ingredients prepared for a day were sold out in an instant.”

Quan Chunmu, general manager of Shangpin International Hotel in Rongjiang County, said that during the “Village Super” competition, the hotel’s occupancy rate greatly increased and “most of the time it is full.”

In Taijiang County, where the “Village BA” is held, the same heated situation is taking place. During the Mid-Autumn Festival and National Day holiday in 2023, the number of tourists received by the county increased by 181% year-on-year, and tourism revenue increased by 281% year-on-year.

Traffic helps Guizhou goods come outNZ Escorts

borrow The competition is out of the circle, Guizhou’s local specialties, agricultural products, as well as silver jewelry, batik, embroidery and other intangible cultural heritage products have entered Zelanian sugar Public view, and through the new media platform out of the mountains.

“We have integrated local characteristic elements such as Miao embroidery and paper-cutting into lifestyle products, and developed cultural and creative products such as hats, handbags, and clothing.” Long Yu, operations director of Guizhou Wushui Yuntai Company, said, 2023 During the “June 6th” New Year basketball game, the company’s sales were close to 100,000 yuan.

According to statistics, in the more than two months since the “Village Supermarket” was held, six boutiques in Rongjiang County specializing in indigo dyeing, batik, embroidery, silver jewelry, and ethnic minority clothing sold nearly 8 million yuan. Yuan.

Sun Guoxiu, general manager of Rongjiang County Guzhou Cultural Tourism Investment and Development (Group) Co., Ltd., said, “There are more than 200 types of indigo ‘cunchao’ cultural and creative products developed in the county, including T-shirts, ClothNewzealand Sugarbags, team logos and more.r.com/”>Zelanian Escort, I love ‘Cun Chao’ and Guizhou ‘Cun Chao’ T-shirts sold 100,000 pieces.”

In Taipan Village, the “Deep Mountain Starlight Night Market” and “Deep Mountain Intangible Cultural Heritage Market” are markets that integrate catering, entertainment, folk culture, and agricultural specialties. , rural fireworks, and become a check-in place for many tourists.

Cen Jianglong told reporters that the “Shenshan Starlight Night Market” and “Shenshan Intangible Cultural Heritage Market” bring together the originally scattered stalls, which not only facilitates the village committee to provide unified services, properly handle garbage, sewage and other issues, but also It greatly facilitates tourists to experience delicious food and watch games at the same time.

In order to better play the leading role of the “Village BA” brand, Taijiang County has also established a Sports and Tourism Integrated Industry Development (Group) Co., Ltd. to engage in the development and application of the “Village BA” brand. Since its establishment more than a year ago, the company has developed Zelanian Escort 24 kinds and more than 70 related cultural and creative products. The company opened an offline experience store next to the basketball court in Taipan Village, selling “Village BA” cultural and creative products and local specialty agricultural products, with daily sales exceeding 20,000 yuan at its peak.

The meaning of Pei Yi brought by the “Village Chao” is: I went to the study room with my father-in-law, and took this opportunity to mention my father-in-law’s trip to Qizhou. With strong traffic, Rongjiang County vigorously develops live streaming and is racing on the track of “new media + industry”, allowing national handicrafts such as silver jewelry, Miao embroidery, and batik, as well as specialty agricultural products such as passion fruit and navel oranges to go out of the mountains and move towards greater things. market.

“The traffic of ‘Village Supermarket’ attracts Rongjiang new media experts to promote their own high-quality agricultural and specialty products.” Rongjiang Electric Yang Zhangwei, chairman of Guizhou Shanxiaxia Information Technology (Group) Co., Ltd., one of the leading live broadcast companies of Zelanian Sugar, told reporters that since the start of the “Village Super League”, the company’s online sales have exceeded 10 million yuan. “We will increase Sugar Daddy‘s research and development efforts and launch more high-quality products.”

There is an endless stream of tourists entering the Qingyulan Blue Dye Art Center located in Tehe Community, a relocation site in Rongjiang County. Because of the popularity of “Village Super League”, the embroiderers here are working overtime to make new products. The batik cloak of the winning team in the “Village Super League” finals was made by them.

“We have developed more than 30 kinds of peripheral products for ‘Village Supermarket’.” Luo Yun, head of the cultural and creative sector of Guizhou Qingyulan Agricultural Investment Co., Ltd. said that online intangible cultural and creative products have exploded The production line also extends from the workshop to nearby villages.

“The indigo dyeing process has both local cultural attributes and market value.Market logic can be extended upstream and downstream to form an industrial chain integrating three industries, with broad market prospects. “Yu Hao, chairman of Qingyulan Agricultural Investment Co., Ltd., said, “Thanks to the support of new media, the company’s sales model has realized the transformation from TO B to TO C. “

Relevant data shows that from January to September 2023, the online and offline sales of Rongjiang County New Media Industrial Park exceeded 400 million yuan.

Now, in ” Under the guidance of “Village Supermarket”, Rongjiang County’s high-quality agricultural products and special delicacies have come out of the circle one after another. Pickled fish with a strong Dong style has been put on the dining tables of consumers in Beijing, Shanghai and Guangzhou. Farm-made bacon, golden tribute pomelo, Green and white tea and other mountain products have also transformed and become the best-selling products in Rongjiang County. p>Facing the sudden popularity of “Village BA” and “Village Super”, some people will also have this question: How long will it last, and will it be a “flash in the pan”?

How to avoid a “big start”? “, ending in a deserted way”, how to maintain a balance between commercial operations and agricultural interest has become a must-answer question that tests the local ability to promote development. For Rongjiang and Taijiang, which have not long been out of poverty and have relatively insufficient development resources, it is difficult It’s not small, and many problems need to be solved.

For example, the consumption scenes provided by the “Village BA” and “Village Supermarket” are not rich enough, and there is a lack of entertainment for tourists.Sugar Daddy‘s “sharp weapon”. Many viewers reported that in addition to watching the game on site and tasting delicious food, the local products that can be seen and played are relatively limited. Chartering a car to watch the game, It is not uncommon for people to go back home directly after the game.

In addition, because the game is seasonal, the local consumer market has distinct off-peak and peak seasons, which also prevents capital from investing here. , to design more unique, popular and popular cultural tourism products, but also faces bottlenecks such as lack of talent and insufficient funds.

Wang Youzhi, associate professor at Guizhou University of Finance and Economics, said that “village BA” and “village super”. “The impact on local development is systemic. How to guide the popularity to promote consumption, turn the traffic of “village” flavor competition into an increase in promoting “Guizhou goods coming out”, and turn “temporary popularity” into “continuous” “Fire” is a big article that requires a lot of effort to write.

The competition is the foundation of the traffic of “Village BA” and “Village Super”. It is necessary to maintain the “village” flavor while also Keep the competition online. Xu Bo introduced that Rongjiang County plans to pass the first “One Belt and One Road” “Village Super League” friendly competition and “Village Super League” full Zelanian sugarThe National Women’s Football Friendly Match, the “Village Super League” National Youth Football Friendly Match, the Guizhou-Guangdong-Hong Kong-Macao Greater Bay Area Football Friendly Match, etc. have driven the high-quality development of the “Village Super League”.

Gong Zhengqi, a professor at Guizhou University of Finance and Economics, believes that the continuation of the “Village BA” and “Village Super” competitions will bring sustained and stable traffic to the host area, which is of great significance to maintaining local attractiveness and also provides opportunities for sports and cultural activities. Empowering rural revitalization has laid the foundation.

It is worth noting that although “Village BA” and “Village Super” are all organized voluntarily by the masses, to achieve lasting and safe development, it is inseparable from local government departments’ timely filling of positions and the provision of non-vacant, Non-offside service guarantee. In order to provide tourists with a better viewing experience, since 2021, Taipan Village has added more than 10,000 new basketball court seats, built a new parking lot of 1,000 square meters, renovated 2,500 square meters of mobile stalls, and renovated 40,000 square meters of walls. rice.

They came over. The rankings of the nursing forces are second and third respectively, which shows that Bachelor Lan attaches great importance to and loves this only daughter. Chen Jun, director of the Guizhou Sports Tourism Research Institute, said that “Village BA” and “Village Super” have given the local area the opportunity to change the status quo of “hidden in the boudoir and unknown to people”, but forging the iron requires one’s own hard work to determine whether the product can be accepted by consumers. The key depends on quality and service. “If the quality is not up to standard and the service level cannot keep up, it may eventually be backfired by traffic.”

“Both local governments and ordinary people need to make a big change in their thinking.” Gong Zhengqi believes that the local area needs to make every effort to promote industrial transformation and upgrading, continuously enrich product supplies, and provide food, accommodation, travel, shopping, entertainment, etc. Do enough articles on this aspect to better meet the needs of tourists Zelanian sugar.

Create a business card for integrating sports and tourism

In addition to competition and related consumption problems, “Village BA” and “Village Sugar DaddySuper” is also faced with the problem of how to deeply integrate into the cultural tourism development pattern of Qiandongnan Prefecture and even Guizhou Province. There is still a lot of work to be done in terms of cultivating high-quality routes and attracting mutual traffic. Do.

Zhang De, the first secretary of Taipan Village, said that the village will make full use of rural basketball. “Compete for the signboard, make articles on the integration of sports and tourism, link the traffic popularity of “Village BA” to the agriculture, culture, tourism and sports industries, and create a new landmark for global tourism and a new business card for tourism.

It is understood that from 202Sugar Daddy Starting in July 2021, Taijiang County successfully created two 4A-level websites with the help of the strong traffic brought by “Village BA” Scenic spots, multiple 3A-level scenic spots have been renovated and upgraded, a number of idle and inefficient tourism projects have been revitalized, and the potential for high-quality development of the tourism industry has been further enhanced.

It is understood that in order to enrich the consumption scene of Taipan Village, the Postal Savings Bank. Bank launches exclusive credit product to support local villagersOpen B&Bs, farmhouses, etc. Cen Jianglong told reporters that this credit product can provide each villager with an unsecured loan of 200,000 yuan. Since “Sugar Daddy Village BA” became popular, more than 300 migrant workers in Taipan Village have returned to their hometowns to start businessesNewzealand Sugar industry, engaged in farmhouses, accommodation, food processing and other industries.

The relevant person in charge of the Rongjiang County Culture, Sports, Radio, Television and Tourism Bureau said that Rongjiang will integrate the “Village Super” event into the county’s tourism industry development plan, and develop surrounding one-day tours, county tours, etc. around the “Village Super” Provincial and state in-depth tourism products, focusing on creating a batch of mountain sports, ethnic sports, gourmet catering, outdoor leisure, holiday health, folk customs Experience the unique cultural and sports travel route.

Qiandongnan Prefecture, where Taijiang and Rongjiang are located, is extremely rich in cultural tourism resources. Chang Hai, director of the Culture, Sports, Radio, Television and Tourism Bureau of Qiandongnan Prefecture, said that Qiandongnan Prefecture is relying on its two advantageous resources of national culture and ecological environment to launch the “Qiandongnan·Have Fun” 123 new gameplay of truth, goodness and beauty, that is, exploringZelanian sugar China Township Newzealand Sugar Village Tourism Route 1, check in “Village BA” “Two Villages” and “Village Super” tours, dreaming of the “Three Thousand” tour of “Thousands of Miao Villages in Xijiang, Thousands of Dong Villages in Zhaoxing, and Thousand-Year Ancient Towns Far Away”, and actively create well-known ethnic cultural tourism destinations and the “back garden” of health care in the Guangdong-Hong Kong-Macao Greater Bay Area.

A few days ago, Qiandongnan Prefecture Culture, Sports, Radio, Television and Tourism Bureau and Guangzhou Yuepao Technology Information Zelanian Escort Information Co., Ltd. According to the strategic cooperation agreement, both parties will leverage their respective resource advantages and work together to promote diverse brand events and derivative activities such as the “Village Slam” to take root in Qiandongnan Prefecture, and jointly promote the development of the local sports industry chain.

“Village BA” and “Village Super” have become a new business card of the venue. Chen Jun suggested that the local area should work hard to cultivate spokespersons for local products, so that the “traffic kings” who stand out in the “Village BA” and “Village Super” competitions can become rural spokespersons to gain popularity for national handicrafts and specialty agricultural products.

“We will cultivate more village spokespersons and introduce high-quality new media companies and talentsZelanian sugar, continue to improve the supply chain and explore more local specialty products.” Shen Min, director of the new media class in Rongjiang County, said that Rongjiang County will make full use of The traffic brought by the “Village Supermarket” will make every effort to run the new track of the new media digital economy, help “Guizhou goods come out”, and let the masses share the Internet traffic dividend. (Reporter Wu Bingze)